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Global Marketing Strategies for the Promotion of Luxury Goods - Advances in Marketing, Customer Relationship Management, and E-Services
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Global Marketing Strategies for the Promotion of Luxury Goods - Advances in Marketing, Customer Relationship Management, and E-Services
Explores the latest promotional trends, business models, and challenges within the luxury goods market. Focusing on strategies for achieving competitive advantage, new market development, as well as the role of the media in luxury brand building, this publication is designed for use by business professionals, researchers, and graduate-level students.
300 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 31 de marzo de 2016 |
| ISBN13 | 9781466699588 |
| Editores | Idea Group,U.S. |
| Páginas | 300 |
| Dimensiones | 291 × 223 × 28 mm · 1,13 kg |
| Lengua | Inglés |
| Editor | Gallo, Rosalia |
| Editor | Mosca, Fabrizio |
