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Strategic Customer Relationship Management in the Age of Social Media Amir Khanlari
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Strategic Customer Relationship Management in the Age of Social Media
Amir Khanlari
Marc Notes: Includes bibliographical references and index.; This book provides a variety of strategies, applications, tools, and techniques for corporate success in social media in a coherent and conceptual framework offering the resources necessary to adopt and implement social CRM strategies within their organizations--; Provided by publisher.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 16 de julio de 2015 |
| ISBN13 | 9781466685864 |
| Editores | Business Science Reference |
| Páginas | 358 |
| Dimensiones | 216 × 280 × 21 mm · 1,12 kg |
| Lengua | Inglés |
