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Customer Relationship Management Strategies in the Digital Era Seuphan Nasir
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Customer Relationship Management Strategies in the Digital Era
Seuphan Nasir
Marc Notes: Includes bibliographical references and index.; This book blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers--; Provided by publisher.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 31 de marzo de 2015 |
| ISBN13 | 9781466682313 |
| Editores | Business Science Reference |
| Páginas | 327 |
| Dimensiones | 216 × 279 × 21 mm · 1,08 kg |
| Lengua | Inglés |
