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Emerging Trends and Innovation in Sports Marketing and Management in Asia Ho Keat Leng
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Emerging Trends and Innovation in Sports Marketing and Management in Asia
Ho Keat Leng
Marc Notes: Includes bibliographical references and index.; This book brings together research and case studies to evaluate and discuss the effectiveness of current methodologies and theories in an effort to improve promotional activities and the organization of all aspects of the sports industry--; Provided by publisher.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 31 de enero de 2015 |
| ISBN13 | 9781466675278 |
| Editores | Business Science Reference |
| Páginas | 382 |
| Dimensiones | 216 × 279 × 22 mm · 1,17 kg |
| Lengua | Inglés |
