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Customer-Centric Marketing Strategies: Tools for Building Organizational Performance Hans-Ruediger Kaufmann
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Customer-Centric Marketing Strategies: Tools for Building Organizational Performance
Hans-Ruediger Kaufmann
As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organisations to implement effective customer centric policies. This title provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts.
676 pages, 1, black & white illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 30 de noviembre de 2012 |
| ISBN13 | 9781466625242 |
| Editores | Idea Group,U.S. |
| Páginas | 478 |
| Dimensiones | 216 × 280 × 36 mm · 1,84 kg |
| Lengua | Inglés |
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