Lucian Xinan Lu

The DAST Theory for Communication - The (Inter)Dynamics of Desire, Affinity, Space and Time in Different Contexts of Communication Lucian Xinan Lu New edition

The process of real-life communication is dynamic and complex. Learn why and how so many prominent communication theories do not square off well with the complexity of real-life communication, including the Uncertainty Reduction Theory, the Communication Accommodation Theory, the Hyperpersonal Perspective, the Face Negotiation Theory, the Speech Codes Theory, to name just a few.



This book proposes the DAST theory to illuminate and teach how the DAST forces of desire, affinity, space, and time combine to modulate and conduit the trajectory and results of communication behaviors. Lauded by students as "super-insightful" over multiple years, the book confronts the instructor and the learners with and enables them to tackle the most challenging real-life communication scenarios by using communicational, philosophical, and psychological techniques culled from cutting-edge research and the author's own work. Test-drive the book and embrace yourself and your students for an unforgettable journey of rich harvest