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Perspectives on Methodology in Consumer Research David Brinberg Softcover reprint of the original 1st ed. 1986 edition
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Perspectives on Methodology in Consumer Research
David Brinberg
This volume is organized into three parts: (1) philosophical orientations toward consumer behavior research, (2) analytic strategies for consumer behavior research, and (3) applications of these orientations and strategies to current research areas.
320 pages, biography
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 14 de diciembre de 2011 |
| ISBN13 | 9781461386117 |
| Editores | Springer-Verlag New York Inc. |
| Páginas | 301 |
| Dimensiones | 155 × 235 × 17 mm · 449 g |
| Lengua | Inglés |
| Editor | Brinberg, David |
| Editor | Lutz, Richard J. |
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