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Controversies in Contemporary Advertising Kim B. Sheehan 2 Revised edition
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Controversies in Contemporary Advertising
Kim B. Sheehan
A student focused exploration of economic, political, social, and ethical perspectives on advertising, covering issues such stereotyping, controversial products, consumer culture, and new technology.
336 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 17 de septiembre de 2013 |
| ISBN13 | 9781452261072 |
| Editores | SAGE Publications Inc |
| Páginas | 336 |
| Dimensiones | 188 × 233 × 15 mm · 574 g |
| Lengua | Inglés |
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