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The Perception of Quality: Mapping Product and Service Quality to Consumer Perceptions George N. Kenyon Softcover reprint of the original 1st ed. 2015 edition
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The Perception of Quality: Mapping Product and Service Quality to Consumer Perceptions
George N. Kenyon
Exploring the concept of quality management from a new point of view, this book presents a holistic model of how consumers judge the quality of products. It links consumer perceptions of quality to the design and delivery of the final product, and presents models and methods for improving the quality of these products and services.
274 pages, 53 black & white illustrations, 13 black & white tables, biography
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 23 de agosto de 2016 |
| ISBN13 | 9781447170402 |
| Editores | Springer London Ltd |
| Páginas | 265 |
| Dimensiones | 155 × 235 × 15 mm · 390 g |
| Lengua | Inglés |
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