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Marketing Ethics & Society Lynne Eagle
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Marketing Ethics & Society
Lynne Eagle
Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges.
320 pages, black & white illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 29 de septiembre de 2015 |
| ISBN13 | 9781446296622 |
| Editores | SAGE Publications Ltd |
| Páginas | 320 |
| Dimensiones | 187 × 227 × 18 mm · 598 g |
| Lengua | Inglés |
| Editor | Dahl, Stephan |
| Editor | Eagle, Lynne |
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