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Marketing Research: Planning, Process, Practice Riccardo Benzo
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Marketing Research: Planning, Process, Practice
Riccardo Benzo
Outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects.
432 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 13 de diciembre de 2017 |
| ISBN13 | 9781446294369 |
| Editores | SAGE Publications Ltd |
| Páginas | 432 |
| Dimensiones | 246 × 190 × 20 mm · 936 g |
| Lengua | Inglés |
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