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Philosophy of Marketing - SAGE Library in Marketing Mark Tadajewski Five-volume Set Ed. edition
Philosophy of Marketing - SAGE Library in Marketing
Mark Tadajewski
This new five-volume collection brings together the seminal articles that students and scholars must assimilate if they are to have a fully rounded understanding of the relevance of philosophy for their research, the varied nature of marketing and consumer research, and to help situate their own contributions to knowledge.
2032 pages, illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 10 de diciembre de 2013 |
| ISBN13 | 9781446274910 |
| Editores | SAGE Publications Ltd |
| Páginas | 2032 |
| Dimensiones | 236 × 315 × 194 mm · 4,01 kg |
| Editor | Hyman, Michael |
| Editor | O'Shaughnessy, John |
| Editor | Tadajewski, Mark |