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Qualitative Methods in Business Research - Introducing Qualitative Methods Series Paivi Eriksson 2 Revised edition
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Qualitative Methods in Business Research - Introducing Qualitative Methods Series
Paivi Eriksson
Covering all the major qualitative approaches in business research (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical, how-to guide shows how qualitative methods are used within management, marketing and organizational studies.
376 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 26 de noviembre de 2015 |
| ISBN13 | 9781446273395 |
| Editores | SAGE Publications Ltd |
| Páginas | 376 |
| Dimensiones | 242 × 172 × 21 mm · 642 g |
| Lengua | Inglés |
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