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Marketing Research: A Managerial Approach Al Marshall
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Marketing Research: A Managerial Approach
Al Marshall
An exciting new textbook which introduces you to the essential elements of market research such as problem identification, methodologies, data collection, analysis and reporting.
500 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 6 de marzo de 2023 |
| ISBN13 | 9781446256152 |
| Editores | SAGE Publications Ltd |
| Páginas | 296 |
| Dimensiones | 245 × 188 × 21 mm · 618 g |
| Lengua | Inglés |
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