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Strategic Social Marketing Jeff French
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Strategic Social Marketing
Jeff French
Taking an international approach, this text illustrates the value of applying marketing to solve social problems, exploring the 'what' and 'why' as well as the 'how to' of social marketing.
448 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 14 de abril de 2015 |
| ISBN13 | 9781446248621 |
| Editores | SAGE Publications Ltd |
| Páginas | 448 |
| Dimensiones | 189 × 233 × 26 mm · 834 g |
| Lengua | Inglés |
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