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The Leadership Imperative: Technology Adoption and Strategic Management in Travel Firms in Jamaica Andrew Spencer
The Leadership Imperative: Technology Adoption and Strategic Management in Travel Firms in Jamaica
Andrew Spencer
This innovative work combines the fields of e-tourism adoption and strategic management, and identifies the combination of antecedents of technology adoption by distilling factors to identify the key determinant of the adoption of the internet for sales and marketing purposes in small, owner-managed travel firms. While it focuses on travel firms in
225 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 17 de enero de 2013 |
| ISBN13 | 9781443842495 |
| Editores | Cambridge Scholars Publishing |
| Páginas | 225 |
| Dimensiones | 150 × 220 × 20 mm · 639 g |
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