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The Brand-Driven CEO: Embedding Brand into Business Strategy David Kincaid
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The Brand-Driven CEO: Embedding Brand into Business Strategy
David Kincaid
This book provides practical strategic and managerial guidance for business leaders looking to find new sources of value and to maximize their brand’s potential in today’s fast changing global marketplace.
240 pages, 20 figures
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 15 de octubre de 2020 |
| ISBN13 | 9781442649859 |
| Editores | University of Toronto Press |
| Páginas | 208 |
| Dimensiones | 237 × 162 × 29 mm · 539 g |
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