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The Rise of Advertising in the United States: A History of Innovation to 1960 Applegate, Edd (Middle Tennessee State University, USA)
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The Rise of Advertising in the United States: A History of Innovation to 1960
Applegate, Edd (Middle Tennessee State University, USA)
In The Rise of Advertising in the United States: A History of Innovation to 1960, Edd Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America’s first class of professional marketers.
210 pages, 2 tables
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 26 de septiembre de 2014 |
| ISBN13 | 9781442244382 |
| Editores | Bloomsbury Publishing Plc |
| Páginas | 210 |
| Dimensiones | 162 × 229 × 16 mm · 310 g |
| Lengua | Inglés |
