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The Mood of Information: A Critique of Online Behavioural Advertising Dr. Andrew McStay
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The Mood of Information: A Critique of Online Behavioural Advertising
Dr. Andrew McStay
Through feedback-oriented communication, this book explores advertising from the perspective of information flows, rather than the more common approach of symbolic representation. It explores the relatively recent phenomenon of online behavioural advertising (OBA).
200 pages, black & white illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 14 de abril de 2011 |
| ISBN13 | 9781441176141 |
| Editores | Continuum Publishing Corporation |
| Páginas | 200 |
| Dimensiones | 159 × 232 × 18 mm · 453 g |
| Lengua | Inglés |
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