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The Problem of Political Marketing Savigny, Dr Heather (De Montfort University, Leicester) Nippod edition
The Problem of Political Marketing
Savigny, Dr Heather (De Montfort University, Leicester)
Based upon analysis of existing theoretical literature and current political practice, this book addresses both the use of marketing and its impact upon democracy.
158 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 5 de enero de 2012 |
| ISBN13 | 9781441106346 |
| Editores | Continuum Publishing Corporation |
| Páginas | 158 |
| Dimensiones | 156 × 234 × 9 mm · 231 g |
| Lengua | Inglés |