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Archetypes in Branding: a Toolkit for Creatives and Strategists Joshua C. Chen Spi edition
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Archetypes in Branding: a Toolkit for Creatives and Strategists
Joshua C. Chen
Creating a successful design that meets client objectives and expectations depends mainly on communication between designer and client. The 60 archetypes cards are designed to help both parties choose a strategic and visual direction for new projects by focusing on brand archetypes and breaking them down into key words and images.
128 pages, black & white illustrations, colour illustrations, black & white halftones, colour illust
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 13 de septiembre de 2012 |
| ISBN13 | 9781440308185 |
| Editores | F&W Publications Inc |
| Páginas | 128 |
| Dimensiones | 248 × 273 × 38 mm · 1,36 kg |
| Lengua | Inglés |
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