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Media Business Models: Breaking the Traditional Value Chain New edition
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Media Business Models: Breaking the Traditional Value Chain
This volume addresses questions and explores scenarios, phenomena, and developments which point to new configurations arising from new media business models, innovative ways in which media practitioners engage their audiences, intercontinental media phenomena, user-generated content, and the general disconnect between print and online media paradigms.
269 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 8 de junio de 2016 |
| ISBN13 | 9781433131790 |
| Editores | Peter Lang Publishing Inc |
| Páginas | 269 |
| Dimensiones | 231 × 172 × 20 mm · 490 g |
| Lengua | Inglés |
| Editor | Cuenca, Joan |
| Editor | Zilles, Klaus |
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