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International Public Relations and Public Diplomacy: Communication and Engagement New edition
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International Public Relations and Public Diplomacy: Communication and Engagement
Written by some of the leading thinkers in the field, the volume provides key lessons regarding global relationship-building and stakeholder engagement. This book deals with such topics as mediated public diplomacy and information subsidies, international broadcasting, nation-branding, diaspora relationships, international exchanges, and soft power.
458 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 21 de marzo de 2017 |
| ISBN13 | 9781433126888 |
| Editores | Peter Lang Publishing Inc |
| Páginas | 458 |
| Dimensiones | 229 × 155 × 32 mm · 748 g |
| Lengua | Inglés |
| Editor | Golan, Guy J. |
| Editor | Kinsey, Dennis F. |
| Editor | Yang, Sung-Un |
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