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Measuring the Impact of Social Media on Business Profit & Success: A Fortune 500 Perspective Cong Li New edition
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Measuring the Impact of Social Media on Business Profit & Success: A Fortune 500 Perspective
Cong Li
Focusing on Facebook, Twitter, Google+, and YouTube, this book examines how Fortune 500 companies use social media. Collected over a five-year period, the authors assess the companies' social media activities and their business performance data, such as stock return, total revenue, net income, and earnings per share.
170 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 24 de julio de 2015 |
| ISBN13 | 9781433125782 |
| Editores | Peter Lang Publishing Inc |
| Páginas | 170 |
| Dimensiones | 225 × 152 × 19 mm · 264 g |
| Lengua | Inglés |
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