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Strategic Planning for Public Relations: Beginning the Journey Tricia Hansen-Horn New edition
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Strategic Planning for Public Relations: Beginning the Journey
Tricia Hansen-Horn
Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals. The book's unique approach to strategy and strategic planning provides the tools for students becoming strategists first and tacticians second - essential criteria for successful public relations professionals.
254 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 28 de mayo de 2014 |
| ISBN13 | 9781433120923 |
| Editores | Peter Lang Publishing Inc |
| Páginas | 254 |
| Dimensiones | 232 × 158 × 21 mm · 504 g |
| Lengua | Inglés |
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