Natalie T J Tindall

Coming out of the Closet: Exploring LGBT Issues in Strategic Communication with Theory and Research Natalie T J Tindall New edition

Marc Notes: Includes bibliographical references and index. Table of Contents: Acknowledgments -- Introduction: Coming Out of the Closet to Address Challenges With LGBT Research / Natalie T. J. Tindall -- Part 1. Understanding LGBT Strategic Communication Practitioners -- Chapter 1. Harassment in the Workplace: Violence, Ambivalence, and Derision Experienced by LGBT Strategic Communicators / Richard D. Waters -- Chapter 2. Invisible in a Visible Profession: The Social Construction of Workplace Identity and Roles Among Lesbian and Bisexual Public Relations Professionals / Natalie T. J. Tindall -- Chapter 3. Invisible and Visible Identities and Sexualities in Public Relations / Lee Edwards, Jacquie L'Etang -- Part 2. Understanding Industry Approaches Toward the LGBT Community -- Chapter 4. One Agenda, Multiple Platforms: How 21st-Century LGBT Advocacy Organizations Navigate a Shifting Media Landscape to Communicate Messages of Equality / Dean E. Mundy -- Chapter 5. Sexual Minorities as Advertising Gatekeepers: Inside an Industry / David Gudelunas -- Chapter 6. Mis(sed) Representations: LGBT Imagery in Mainstream Advertising / Kristin Comeforo -- Chapter 7. Symbolic Interactions in Sexual Scripts: Improvisation and Male Consumer Responses to Gay-Vague Advertising / Jacqueline Lambiase, Glenn Griffin, Kartik Pashupati -- Chapter 8. Neither Cold Nor Hot: Assessing Christian World Wide Web Sites That Target LGBT Publics / Douglas J. Swanson -- Chapter 9. Gaffes, Glitches, and Gays: How Organizations Respond to LGBT Crises / Brenda J. Wrigley -- Part 3. Understanding LGBT-Targeted Campaigns -- Chapter 10. Absolut Vodka: Denning, Challenging, or Reinforcing Gay Identity? / Christopher Chavez, Katie R. Place -- Chapter 11. Who We Were Is Who We Are: Uses of History in Philadelphia's LGBT Tourism Marketing / Byron Lee -- Chapter 12. Politicizing Gay Advertising: A Consumer Response Study / Wan-Hsiu Sunny Tsai -- Chapter 13. Strategically Framing Same-Sex Marriage: Lessons From California's 2008 Proposition 8 Campaign / Hayley Cole -- Chapter 14. Advocacy in the Digital Age: Participatory Media and the Empowerment of an LGBT Public / Erica Ciszek -- Chapter 15. From Unspeakable to Homosexual to Gay to LGBT: The Evolution of Research on Marketing's Most Controversial Market Segment / Laurie M. Phillips -- Epilogue: Looking Back, Moving Forward: New Directions in LGBT Research / Richard D. Waters -- Bibliography -- Contributors -- Index.