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Fundamentals of Mobile Marketing: Theories and practices Shintaro Okazaki New edition
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Fundamentals of Mobile Marketing: Theories and practices
Shintaro Okazaki
The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management tool: mobile marketing. This book offers coverage of mobile marketing from a theoretical and practical perspective, arguing that pragmatic mobile marketing tools need to be understood in terms of why so that theories can be advanced.
185 pages, illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 17 de julio de 2012 |
| ISBN13 | 9781433115622 |
| Editores | Peter Lang Publishing Inc |
| Páginas | 185 |
| Dimensiones | 233 × 157 × 16 mm · 398 g |
| Lengua | Inglés |
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