William R Cobb

Targeted Tactics®: Transforming Strategy into Measurable Results William R Cobb

Timeless Business Publication
Valuable for Professional Development
Targeted for upper middle management
Practical tools provided to enhance career success
Endorsed by educational professionals

"Bill Cobb?s book fills a vacuum that is ignored in much business literature?detailing a dynamic and flexible process that can efficiently link and matches product lines with their appropriate customer sets, and enabling companies to get the maximum value out of their marketing and sales programs. Any mid-sized or larger company trying to move goods in today?s rapidly changing marketplace ought to have TARGETED TACTICS on its bookshelf. Vision and strategy are fine, but this is where the rubber meets the road."