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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt) - HBR's 10 Must Reads
Harvard Business Review
Increase your marketing impact and deliver competitive advantage. These definitive Harvard Business Review articles will help you build relationships with profitable customers, distinguish your offerings from others, and coordinate fruitfully with your partners in sales.
224 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 2 de abril de 2013 |
| ISBN13 | 9781422189887 |
| Editores | Harvard Business Review Press |
| Páginas | 224 |
| Dimensiones | 138 × 210 × 15 mm · 278 g |
| Lengua | Inglés |
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