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Design of Business: Why Design Thinking is the Next Competitive Advantage Roger L. Martin
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Design of Business: Why Design Thinking is the Next Competitive Advantage
Roger L. Martin
Most companies yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative - they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results. Why? This title offers a provocative answer.
208 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 13 de octubre de 2009 |
| ISBN13 | 9781422177808 |
| Editores | Harvard Business Review Press |
| Páginas | 208 |
| Dimensiones | 217 × 146 × 21 mm · 364 g |
| Lengua | Inglés |
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