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Spanning Silos: The New CMO Imperative David A. Aaker
Spanning Silos: The New CMO Imperative
David A. Aaker
'Spanning Silos' explains how to strengthen your credibility with silo teams and your CEO, use cross-functional teams and other strategic linking devices, foster communication across silos, develop common planning processes, and adapt your brand strategy to silo units.
217 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 16 de septiembre de 2008 |
| ISBN13 | 9781422128763 |
| Editores | Harvard Business Review Press |
| Páginas | 217 |
| Dimensiones | 162 × 233 × 23 mm · 508 g |
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