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Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean Roberto Verganti
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Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean
Roberto Verganti
Think of game-changers like Nintendo's Wii or Apple's iPod. They overturned our understanding of what a video game means and how we listen to music. This book shows that for truly breakthrough products and services, we must look beyond customers. It offers a fresh view of innovation thinking and practice.
288 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 3 de agosto de 2009 |
| ISBN13 | 9781422124826 |
| Editores | Harvard Business Review Press |
| Páginas | 288 |
| Dimensiones | 163 × 244 × 25 mm · 562 g |
| Lengua | Inglés |
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