Recomienda este artículo a tus amigos:
What Is Marketing? Alvin J. Silk
Precio
$ 30,99
sin IVA
Pedido desde almacén remoto
Entrega prevista 16 de jun. - 3 de jul.
Nuestros clientes opinan:
Añadir a tu lista de deseos de iMusic
También disponible como:
What Is Marketing?
Alvin J. Silk
Explores what marketing is and how an enterprise can differentiate itself from others in attracting and retaining customers. This book provides the foundation on which to begin developing those skills and insights applicable in a variety of situations: in the old economy as well as in the new; and in both service and manufacturing sectors.
224 pages, Illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 1 de octubre de 2006 |
| ISBN13 | 9781422104606 |
| Editores | Harvard Business Review Press |
| Páginas | 224 |
| Dimensiones | 155 × 231 × 19 mm · 334 g |
| Lengua | Inglés |
![Cover for W. Chan Kim · Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (Hardcover Book) [Enhanced edition] (2026)](https://imusic.b-cdn.net/images/item/original/087/9798892793087.jpg?w-chan-kim-2026-blue-ocean-strategy-how-to-create-uncontested-market-space-and-make-the-competition-irrelevant-hardcover-book&class=scaled&v=1777031524)
![Cover for Harvard Business Review · HBR's 10 Must Reads on Artificial Intelligence - HBR's 10 Must Reads (Paperback Book) [Updated and Expanded edition] (2026)](https://imusic.b-cdn.net/images/item/original/820/9798892792820.jpg?harvard-business-review-2026-hbr-s-10-must-reads-on-artificial-intelligence-hbr-s-10-must-reads-paperback-book&class=scaled&v=1768847129)
![Cover for Harvard Business Review · HBR's 10 Must Reads on Leading Digital Transformation - HBR's 10 Must Reads (Paperback Book) [Updated and Expanded edition] (2026)](https://imusic.b-cdn.net/images/item/original/929/9798892792929.jpg?harvard-business-review-2026-hbr-s-10-must-reads-on-leading-digital-transformation-hbr-s-10-must-reads-paperback-book&class=scaled&v=1762798948)
![Cover for Harvard Business Review · HBR's 10 Must Reads on Building a Great Culture - HBR's 10 Must Reads (Paperback Book) [Updated and Expanded edition] (2026)](https://imusic.b-cdn.net/images/item/original/967/9798892792967.jpg?harvard-business-review-2026-hbr-s-10-must-reads-on-building-a-great-culture-hbr-s-10-must-reads-paperback-book&class=scaled&v=1762798948)
![Cover for Harvard Business Review · HBR's 10 Must Reads on Communication - HBR's 10 Must Reads (Paperback Book) [Updated and Expanded edition] (2026)](https://imusic.b-cdn.net/images/item/original/981/9798892792981.jpg?harvard-business-review-2026-hbr-s-10-must-reads-on-communication-hbr-s-10-must-reads-paperback-book&class=scaled&v=1762798948)
![Cover for Harvard Business Review · HBR's 10 Must Reads on Decision-Making - HBR's 10 Must Reads (Paperback Book) [Updated and Expanded edition] (2026)](https://imusic.b-cdn.net/images/item/original/001/9798892793001.jpg?harvard-business-review-2026-hbr-s-10-must-reads-on-decision-making-hbr-s-10-must-reads-paperback-book&class=scaled&v=1762798948)
![Cover for Harvard Business Review · HBR's 10 Must Reads on Innovation - HBR's 10 Must Reads (Paperback Book) [Updated & Expanded edition] (2026)](https://imusic.b-cdn.net/images/item/original/025/9798892793025.jpg?harvard-business-review-2026-hbr-s-10-must-reads-on-innovation-hbr-s-10-must-reads-paperback-book&class=scaled&v=1762798948)
![Cover for Harvard Business Review · HBR's 10 Must Reads on Marketing - HBR's 10 Must Reads (Paperback Book) [Updated and Expanded edition] (2026)](https://imusic.b-cdn.net/images/item/original/049/9798892793049.jpg?harvard-business-review-2026-hbr-s-10-must-reads-on-marketing-hbr-s-10-must-reads-paperback-book&class=scaled&v=1762672609)
![Cover for Harvard Business Review · HBR's 10 Must Reads for New Managers - HBR's 10 Must Reads (Paperback Book) [Updated and Expanded edition] (2026)](https://imusic.b-cdn.net/images/item/original/063/9798892793063.jpg?harvard-business-review-2026-hbr-s-10-must-reads-for-new-managers-hbr-s-10-must-reads-paperback-book&class=scaled&v=1762798948)
![Cover for Harvard Business Review · HBR's 10 Must Reads on Women and Leadership - HBR's 10 Must Reads (Paperback Book) [Updated and Expanded edition] (2026)](https://imusic.b-cdn.net/images/item/original/943/9798892792943.jpg?harvard-business-review-2026-hbr-s-10-must-reads-on-women-and-leadership-hbr-s-10-must-reads-paperback-book&class=scaled&v=1757938822)
