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Beating the Commodity Trap: How to Maximize Your Competitive Position and Increase Your Pricing Power Richard A. D'Aveni
Beating the Commodity Trap: How to Maximize Your Competitive Position and Increase Your Pricing Power
Richard A. D'Aveni
Based on an in-depth study of more than 30 industries, this book reveals the three most common patterns that create 'commodity traps' deterioration, proliferation, and escalation and offers targeted strategies, beyond cost reduction or continuous differentiation, that companies have used to address these dilemmas successfully.
224 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 22 de diciembre de 2009 |
| ISBN13 | 9781422103159 |
| Editores | Harvard Business Review Press |
| Páginas | 224 |
| Dimensiones | 163 × 245 × 18 mm · 406 g |
| Lengua | Inglés |
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