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Private Label Strategy: How to Meet the Store Brand Challenge Nirmalya Kumar
Private Label Strategy: How to Meet the Store Brand Challenge
Nirmalya Kumar
As retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer brands. Rather than simply selling on price, retailers have transformed private labels into brands. This book describes the strategies for private labels that retailers are using.
288 pages, ill
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 13 de febrero de 2007 |
| ISBN13 | 9781422101674 |
| Editores | Harvard Business Review Press |
| Páginas | 288 |
| Dimensiones | 166 × 240 × 26 mm · 612 g |
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