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Imagining Consumers: Design and Innovation from Wedgwood to Corning - Studies in Industry and Society Regina Lee Blaszczyk
Imagining Consumers: Design and Innovation from Wedgwood to Corning - Studies in Industry and Society
Regina Lee Blaszczyk
Case studies illuminate decision making in key firms-including the Homer Laughlin China Company, the Kohler Company, and Corning Glass Works-and consider the design and development of ubiquitous lines such as Fiesta tableware and Pyrex Ovenware.
408 pages, 59 Halftones, black and white
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 1 de marzo de 2020 |
| ISBN13 | 9781421437248 |
| Editores | Johns Hopkins University Press |
| Páginas | 408 |
| Dimensiones | 229 × 152 × 29 mm · 603 g |
| Lengua | Inglés |
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