Advertising Progress: American Business and the Rise of Consumer Marketing - Studies in Industry and Society - Laird, Pamela Walker (Professor Emerita, University of Colorado at Denver) - Libros - Johns Hopkins University Press - 9781421434179 - 2020
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Advertising Progress: American Business and the Rise of Consumer Marketing - Studies in Industry and Society

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Through this story, Laird shows how and why-in the intense competitions for both markets and cultural authority-the creators of advertisements laid claim to "progressand used it to legitimate their places in American business and culture.


506 pages, 30 Illustrations, black and white

Medios de comunicación Libros     Paperback Book   (Libro con tapa blanda y lomo encolado)
Publicado 2020
ISBN13 9781421434179
Editores Johns Hopkins University Press
Páginas 506
Dimensiones 229 × 150 × 32 mm   ·   739 g
Lengua Inglés  

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