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Advertising Progress: American Business and the Rise of Consumer Marketing - Studies in Industry and Society Laird, Pamela Walker (Professor Emerita, University of Colorado at Denver)
Advertising Progress: American Business and the Rise of Consumer Marketing - Studies in Industry and Society
Laird, Pamela Walker (Professor Emerita, University of Colorado at Denver)
Through this story, Laird shows how and why-in the intense competitions for both markets and cultural authority-the creators of advertisements laid claim to "progressand used it to legitimate their places in American business and culture.
506 pages, 30 Illustrations, black and white
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 2020 |
| ISBN13 | 9781421434179 |
| Editores | Johns Hopkins University Press |
| Páginas | 506 |
| Dimensiones | 229 × 150 × 32 mm · 739 g |
| Lengua | Inglés |