Wallace Gordon

Michigan Avenue, 1951: the Adventures of an Innocent in the Advertising Wars. Wallace Gordon

One man's memoir about a decadein Chicago.¿ One story that's a hundred stories, about:-- The Great American Novel thatnever got written---- A young writer's introductionto big-agency advertising---- Ads and commercials andclients and bosses---- Hits and misses and triumphsand catastrophies---- A lovely young lady who becamea supportive wife and mother---- Three young sons who kept bothparents hopping---- Garrets and apartments anddream houses in the suburbs---- And an interesting look at Americain the '50's from a front-row seat in the advertising that helped propelit.¿ How it worked and didn't work,scored and struck out, rewarded and punished, and just about everything else.