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Media Research Methods: Understanding Metric and Interpretive Approaches James A. Anderson
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Media Research Methods: Understanding Metric and Interpretive Approaches
James A. Anderson
Focusing on empirical research, this is an engaging and critical guide through each step of the research process, outlining the procedures, differences, strengths and limitations of metric, interpretive and the newer hybrid approaches.
464 pages, Illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 16 de noviembre de 2011 |
| ISBN13 | 9781412999564 |
| Editores | SAGE Publications Inc |
| Páginas | 464 |
| Dimensiones | 232 × 190 × 18 mm · 622 g |
| Lengua | Inglés |
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