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Nontraditional Media in Marketing and Advertising Robyn L. Blakeman
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Nontraditional Media in Marketing and Advertising
Robyn L. Blakeman
A concise guide that offers a step-by-step approach to the strategic use of alternative media by both the marketing and advertising professions.
264 pages, Illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 12 de marzo de 2013 |
| ISBN13 | 9781412997614 |
| Editores | SAGE Publications Inc |
| Páginas | 264 |
| Dimensiones | 153 × 228 × 14 mm · 350 g |
| Lengua | Inglés |
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