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Using Qualitative Research in Advertising: Strategies, Techniques, and Applications Margaret A. Morrison 2 Revised edition
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Using Qualitative Research in Advertising: Strategies, Techniques, and Applications
Margaret A. Morrison
The Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands.
240 pages, Illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 13 de diciembre de 2011 |
| ISBN13 | 9781412987240 |
| Editores | SAGE Publications Inc |
| Páginas | 240 |
| Dimensiones | 154 × 226 × 13 mm · 326 g |
| Lengua | Inglés |
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