Recomienda este artículo a tus amigos:
Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research William O. Bearden 3 Revised edition
Precio
$ 195,99
sin IVA
Pedido desde almacén remoto
Entrega prevista 17 - 29 de jun.
Nuestros clientes opinan:
Añadir a tu lista de deseos de iMusic
Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research
William O. Bearden
A clear, concise, and easy-to-use compilation of multi-item, self-report measures developed and/or frequently used in consumer behaviour and marketing research.
624 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 26 de enero de 2011 |
| ISBN13 | 9781412980180 |
| Editores | SAGE Publications Inc |
| Páginas | 624 |
| Dimensiones | 222 × 281 × 38 mm · 1,77 kg |
| Lengua | Inglés |
| Editor | Bearden, William O. |
| Editor | Haws, Kelly |
| Editor | Netemeyer, Richard G. |
![Cover for Diane Staehr Fenner · Advocating for Multilingual Learners: A Guide for Educators (Paperback Book) [2 Revised edition] (2026)](https://imusic.b-cdn.net/images/item/original/797/9781071974797.jpg?diane-staehr-fenner-2026-advocating-for-multilingual-learners-a-guide-for-educators-paperback-book&class=scaled&v=1776085335)
![Cover for Howard T. Tokunaga · Fundamental Statistics for the Social and Behavioral Sciences (Paperback Book) [3 Revised edition] (2026)](https://imusic.b-cdn.net/images/item/original/448/9781071861448.jpg?howard-t-tokunaga-2026-fundamental-statistics-for-the-social-and-behavioral-sciences-paperback-book&class=scaled&v=1771871869)
![Cover for Dominique Smith · Belonging in School: Creating a Place Where Kids Want to Learn and Teachers Want to Stay — An Illustrated Playbook (Spiral Book) [2 Revised edition] (2026)](https://imusic.b-cdn.net/images/item/original/398/9798348862398.jpg?dominique-smith-2026-belonging-in-school-creating-a-place-where-kids-want-to-learn-and-teachers-want-to-stay-an-illustrated-playbook-spiral-book&class=scaled&v=1778874395)
![Cover for Richard Sylves · Disaster Policy and Politics: Emergency Management and Homeland Security (Paperback Book) [4 Revised edition] (2026)](https://imusic.b-cdn.net/images/item/original/976/9781071883976.jpg?richard-sylves-2026-disaster-policy-and-politics-emergency-management-and-homeland-security-paperback-book&class=scaled&v=1757429362)
![Cover for Diane Sweeney · Student-Centered Coaching: The Moves (Paperback Book) [2 Revised edition] (2026)](https://imusic.b-cdn.net/images/item/original/164/9798348809164.jpg?diane-sweeney-2026-student-centered-coaching-the-moves-paperback-book&class=scaled&v=1771290607)