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The SAGE Handbook of International Marketing
International marketing underwent fundamental changes in the last two decades - The Handbook of International Marketing examines the state of the art in research in international marketing during this period.
568 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 5 de enero de 2009 |
| ISBN13 | 9781412934282 |
| Editores | SAGE Publications Inc |
| Páginas | 568 |
| Dimensiones | 184 × 256 × 36 mm · 1,19 kg |
| Lengua | Inglés |
| Editor | Helsen, Kristiaan |
| Editor | Kotabe, Masaaki |
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