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The SAGE Handbook of Advertising Gerard J Tellis
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The SAGE Handbook of Advertising
Gerard J Tellis
Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarising of the state of the art of research. This far reaching and scholarly Handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the UK and the USA.
512 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 24 de octubre de 2007 |
| ISBN13 | 9781412918862 |
| Editores | SAGE Publications Inc |
| Páginas | 512 |
| Dimensiones | 183 × 256 × 35 mm · 1,03 kg |
| Lengua | Inglés |
| Editor | Ambler, Tim |
| Editor | Tellis, Gerard J. |
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