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International Public Relations: Negotiating Culture, Identity, and Power Patricia A. Curtin New edition
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International Public Relations: Negotiating Culture, Identity, and Power
Patricia A. Curtin
Offers the critical-cultural approach to international public relations theory and practice. This title introduces students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates.
320 pages, Illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 6 de marzo de 2007 |
| ISBN13 | 9781412914154 |
| Editores | SAGE Publications Inc |
| Páginas | 320 |
| Dimensiones | 153 × 228 × 16 mm · 478 g |
| Lengua | Inglés |
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