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Statistics for Marketing and Consumer Research Mario Mazzocchi
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Statistics for Marketing and Consumer Research
Mario Mazzocchi
Simple-to-follow, yet rigorous, practical guide to the statistical techniques used in marketing and consumer research.
434 pages, 1, black & white illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 22 de mayo de 2008 |
| ISBN13 | 9781412911214 |
| Editores | SAGE Publications Inc |
| Páginas | 432 |
| Dimensiones | 170 × 242 × 23 mm · 860 g |
| Lengua | Inglés |
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