Recomienda este artículo a tus amigos:
The Handbook of Marketing Research: Uses, Misuses, and Future Advances Rajiv Grover
Precio
$ 222,49
sin IVA
Pedido desde almacén remoto
Entrega prevista 25 de jun. - 8 de jul.
Nuestros clientes opinan:
Añadir a tu lista de deseos de iMusic
The Handbook of Marketing Research: Uses, Misuses, and Future Advances
Rajiv Grover
Promotes the overarching business philosophy of customer/market focus, by emphasizing the need for market research to provide the insights required for making decisions. This book identifies such troubling trends as biased sample answers on long questionnaires, and "professionals" whose job is to skew focus group responses.
720 pages, Illustrations,
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 17 de agosto de 2006 |
| ISBN13 | 9781412909976 |
| Editores | SAGE Publications Inc |
| Páginas | 720 |
| Dimensiones | 184 × 257 × 44 mm · 1,41 kg |
| Lengua | Inglés |
![Cover for Diane Staehr Fenner · Advocating for Multilingual Learners: A Guide for Educators (Paperback Book) [2 Revised edition] (2026)](https://imusic.b-cdn.net/images/item/original/797/9781071974797.jpg?diane-staehr-fenner-2026-advocating-for-multilingual-learners-a-guide-for-educators-paperback-book&class=scaled&v=1776085335)
![Cover for Howard T. Tokunaga · Fundamental Statistics for the Social and Behavioral Sciences (Paperback Book) [3 Revised edition] (2026)](https://imusic.b-cdn.net/images/item/original/448/9781071861448.jpg?howard-t-tokunaga-2026-fundamental-statistics-for-the-social-and-behavioral-sciences-paperback-book&class=scaled&v=1771871869)
![Cover for Dominique Smith · Belonging in School: Creating a Place Where Kids Want to Learn and Teachers Want to Stay — An Illustrated Playbook (Spiral Book) [2 Revised edition] (2026)](https://imusic.b-cdn.net/images/item/original/398/9798348862398.jpg?dominique-smith-2026-belonging-in-school-creating-a-place-where-kids-want-to-learn-and-teachers-want-to-stay-an-illustrated-playbook-spiral-book&class=scaled&v=1778874395)
![Cover for Richard Sylves · Disaster Policy and Politics: Emergency Management and Homeland Security (Paperback Book) [4 Revised edition] (2026)](https://imusic.b-cdn.net/images/item/original/976/9781071883976.jpg?richard-sylves-2026-disaster-policy-and-politics-emergency-management-and-homeland-security-paperback-book&class=scaled&v=1757429362)
![Cover for Diane Sweeney · Student-Centered Coaching: The Moves (Paperback Book) [2 Revised edition] (2026)](https://imusic.b-cdn.net/images/item/original/164/9798348809164.jpg?diane-sweeney-2026-student-centered-coaching-the-moves-paperback-book&class=scaled&v=1771290607)