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Political Communication in American Campaigns Joseph S. Tuman
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Political Communication in American Campaigns
Joseph S. Tuman
Provides a treatment of American campaign rhetoric. This book explores campaigns in terms of their management and message orientation and focuses on communication strategies as regards speeches, debates, and the use of paid and free media. It includes case studies of actual campaign speeches, political debates, and mass media campaigns.
304 pages, Illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 5 de diciembre de 2007 |
| ISBN13 | 9781412909457 |
| Editores | SAGE Publications Inc |
| Páginas | 304 |
| Dimensiones | 153 × 227 × 16 mm · 418 g |
| Lengua | Inglés |
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