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Sales Forecasting Management: A Demand Management Approach John T. Mentzer 2 Revised edition
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Sales Forecasting Management: A Demand Management Approach
John T. Mentzer
Mentzer and Moon apply their 25 years of sales forecasting management research to their techniques for sales forecasting. They cover managing the process, performance measurement, regression analysis, qualitative sales forecasting, and forecasting systems. The second edition has been reorganized and includes new insights on qualitative forecasting,
368 pages, Illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 8 de febrero de 2005 |
| ISBN13 | 9781412905718 |
| Editores | SAGE Publications Inc |
| Páginas | 368 |
| Dimensiones | 153 × 229 × 19 mm · 516 g |
| Lengua | Inglés |
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