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Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz 2nd Ed. edition
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Personal Influence: The Part Played by People in the Flow of Mass Communications
Elihu Katz
Reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded.
434 pages, black & white illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 30 de septiembre de 2005 |
| ISBN13 | 9781412805070 |
| Editores | Taylor & Francis Inc |
| Páginas | 434 |
| Dimensiones | 152 × 228 × 27 mm · 664 g |
| Lengua | Inglés |
| Colaborador | Elmo Roper |
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